Developing a social media strategy is fundamental for your practice's ability to communicate with existing clients. However, as Justin Phillips states, it is also vital in attracting new pet owners and differentiating yourself from the others in town...24 mins
Technology in all its forms has already proved to be a huge disruptor for veterinary practices across the UK. Staying up to date with the latest developments can be a challenge, but upsides exist for those willing to embrace these advances. We asked our panel to share their vision of this brave new world.48 mins
Do you know a ‘hashtag’ from a ‘like’? Have you the confidence to post content on your practice social media? Elanco’s Linn Adams offers hints and tips on what social media platforms to use and content that will appeal to clients.18 mins
You may think your practice management system is already running to its full potential. But, as Nick Lloyd explains, when it comes to administration, data transfer and disease control, you ain’t seen nothing yet.20 mins
Digital media has revolutionised the way many vets and VNs fulfil their CPD obligations. Accessing learning online is often cheaper, faster and more convenient than traditional modalities. So, is there still a case to be made for event-based learning? James Westgate reports.16 mins
Dr Ernie Ward explains what modern veterinary practices can do to promote active advocacy, create value and boost credibility in the new trust economy.21 mins
Find out why more and more veterinary practices are using Manx Telecom’s Chameleon Direct SIMs to get the best mobile phone coverage when out on call.
The way veterinary practices communicate with clients has changed enormously during the past decade. Tech-savvy clients now expect to be contacted by SMS and email, and practices failing to do so could well be missing out in more ways than one, says Jamie Crittall16 mins
A survey conducted by Dimensional Research and published by Marketing Land showed 90% of customers reported their purchasing choices are influenced by online reviews. Here, Casandra Pearson explains how to manage these reviews to protect the online reputation of your practice.
Developments in the world of imaging technology have brought big benefits to practice – both clinically and commercially. Here, Jon Mills makes the case for portable and CR X-ray.
Financial secretary to the Treasury David Gauke has outlined plans to transform HMRC into one of the world’s most digitally advanced tax administrations, a proposal likely to have wide-reaching ramifications, according to one taxation expert...18 mins
We spend a lot of time discussing how your practice management system (PMS) can best help you provide … more11 mins
The Microchipping of Dogs Regulations for England were announced in October 2014, and outlined the responsibilities … more
In the past, marketing could be focused on just a website. Then, search engine optimisation (SEO) … more